A brand audit is a critical first step in your online reputation management strategy. Even the most tech-savvy of us can't always control the content that other people post of us, but we can set privacy settings to protect our content. It's important to react quickly to any negative comments or reviews, and to write a personalized response.
Online reputation managementcompanies can monitor other websites, blogs, forums and news sites to see if people mention their business.
They look for review sites like Yelp and Glassdoor, as well as any other website or blog that talks about their business. This ensures that you know when people are talking about your online business and what they're saying. Companies can also monitor their reputation results and report on campaign performance. They report information such as how search results have improved and which social networks and review sites are most beneficial to their business.
If you're an expert in your field, try to have your name appear in industry publications or magazines. Sites like Help A Reporter Out (HARO) and MediaDiplomat connect journalists to sources; you could be that source. If you're not an expert in your field, try to position yourself as such through blog posts, forum posts, video blogs, or social media. One of the easiest tools for monitoring your online presence is Google Alerts.
Just enter your brand name in Google Alerts and the tool will issue notifications every time your brand is mentioned in the news or in the media. This way, you'll immediately know when your brand is being talked about, allowing you to get quick answers, if necessary. It's important to be aware of potentially problematic posts or images that reveal sensitive personal data, and to look for reputable online platforms and firms to work on removing the publication or sensitive information included in the publication. While some people may think that only companies with a poor reputation need this type of service, all businesses and professionals can benefit from some level of online reputation management.
Once you've listed everything you want an online reputation management company to achieve for you, look for reliable companies that specialize in those areas. WebImax is a digital marketing agency that offers a number of online reputation management services, including content creation, online monitoring, social media monitoring, generating and managing reviews, responding to crises, preserving the brand, promoting positive reputation. They perform an initial analysis of your brand's online reputation and then work with your company to develop a strategy that meets the specific needs of your brand. Carefully cultivating your brand's online reputation can increase your sales and positive sentiment toward your brand.
By quickly and emphatically answering people's online questions, your brand will be able to satisfy its buyers and build a positive online reputation among current and future customers. For more information on online reputation management and effective ways to create and protect an online reputation, see this white paper. For example, Natik Ameen, CEO of Canz Marketing, said his company uses Podium to manage its online reputation, mainly because of Podium's excellent customer relationship management features, including review management. Since much of people's online time is spent on social media, managing their online reputation is more important than ever.