The primary role and responsibility of a reputation manager is to create and maintain a favorable brand image of the company and its products. The job of a reputation manager is a combination of public relations and technology. They are personal brand experts who accentuate the positive and minimize the negative. For example, a CEO may want to highlight his company's charitable donations, but hide a decade-old police photo.
A reputation manager can help do that. Online reputation managers monitor social media sites to identify negative content that is posted about their customers. They use a combination of technical and public relations skills to remove this content (or at least force it to appear lower in search results) and promote the content (news articles, blogs, tweets, posts on Facebook and LinkedIn, etc. As a reputation manager, the reputation specialist must keep an eye on all activities related to the company's reputation.
They have to analyze and manage the company's reputation. In doing so, your most important task is to neutralize the negative reputation that is created for the company. They should report these situations immediately. The reputation manager is responsible for creating and maintaining the company's brand in the good books of an online community.
Social networks, search engines, blogs, forums, etc. are part of the online community and a reputation manager will ensure that your brand enjoys a healthy and productive presence there. Many of you may not know this, but one of the most important functions of reputation management is to ensure that the company has an appropriate communication strategy to include all segments of the organization that are present in the company. The Department of Labor (DOL) does not provide employment prospects for online reputation managers, but it does report that job opportunities for public relations specialists (a related career) are expected to grow by 8 percent through 2028, faster than the average for all careers.
As reputation builders, reputation specialists must carry out all the activities necessary to build or improve the company's reputation. So, it goes without saying that the reputation manager must be an expert in all the different forms of communication. The next thing the reputation manager should do is to see if the messages that are sent from all departments are fully aligned or not. Unfortunately, reputation managers are often put in an ethical position about how to hide embarrassing things.
It is very important for the reputation manager to have an idea about the objectives, mission, direction and face of the company, as this will help create such a strategy for the company. That's a very important role and if you want to be a reputation manager, then this is something you need to do safely. Job seekers, doctors, college candidates, small businesses, people without an online presence, and almost everyone can benefit from a reputation manager. Simply put, reputation managers protect a brand's reputation on the Internet by controlling online information, both good and bad.
To eliminate negative results on Google about your brand, the reputation manager can follow the steps given below:. By working with both social media and search engines, reputation managers ethically manipulate information that can be easily found.