What is online reputation management (orm)?

Online reputation management (ORM) means taking control of the online conversation. Proactive techniques and strategies ensure that people find the right materials when searching for your brand online. ORM allows companies to harness consumer-brand interaction data to drive improvements in reputation and customer experience.

Online reputation

management, or ORM, is the process of managing online information about an individual, company, or brand.

The main objective of ORM is to establish an accurate, sustainable and controllable search landscape that represents the entire arc of an organization or executive director. Closely monitoring your online reputation and reporting on your progress is an important part of an ORM campaign. With careful online reputation management, American Eagle could have avoided a disgruntled customer and a very negative public opinion. If you're wondering what your ORM strategies should include, it can be useful to know exactly what elements influence your online reputation.

Whether you're a business owner or simply want to maintain your personal reputation, online reputation management provides strategies for developing a positive online reputation. We've also helped customers eliminate more than 50,000 pieces of unwanted online content so they can restore their reputation. If your online reputation is already positive, it's great, although you'll need to make sure you maintain that positive reputation. We recommend that you maximize your social media privacy settings on all your personal accounts if you're concerned about your online reputation.

The first step in managing or repairing your online reputation is to determine your current position. In a word, a person's online reputation can have a devastating (or positive) impact on their lives based on what people find in search results. With online reputation management, your company combats negative complaints by addressing them directly and openly. Not only should businesses be concerned about their online presence, but individuals must also carefully monitor and protect their online reputation.

Some companies may need to identify vulnerabilities in their reputation and employ crisis management to restore a damaged reputation. Online reputation management combines marketing, SEO and public relations strategies to monitor and boost your online reputation. Given the large number of social networks and other sites where your brand can be mentioned, managing online reputation can seem overwhelming.