What is Online Review Management and How to Create a Strategy

Online review management is a tool that helps businesses manage their online reputation. It is a practical way to actively participate in online reputation management and maintain a positive image for the company. With the help of review management software, national and regional store chain managers can track performance in each of their stores. To learn more about your company's online reputation, you can request a FREE reputation report.

Online reputation management is about controlling what people see when they search for your business online. It helps you avoid potential public relations crises and prepare for them, so you can nip the problem in the bud. To create an effective strategy, you need to understand what review management is, how to create a strategy for your company, and discover high-quality review management software that will help you optimize your process. You can influence the online conversation by generating your brand's online reputation scorecard, complete with featured reviews, ratings, keyword trends, and more.

The key difference between reputation management and review management is that the former includes tracking of social media conversations, an optimized and accurate Google My Business profile and search results, in addition to review sites. Review management involves proactively responding to comments on review sites such as Google, Facebook and other review sites, sometimes with a review management platform. It may or may not solve the problem, but even small gestures like this go a long way in protecting your online reputation and customer satisfaction. In conclusion, online review management is an essential tool for businesses to manage their online reputation. It helps them create an effective strategy to influence the online conversation and protect their brand's image.

With the help of review management software, businesses can track performance in each of their stores and respond proactively to comments on review sites.

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