If someone doesn't know where to start looking for a product or service, they'll most likely go to Google first. Claim an ad on customer review sites. For this reason, following a company's online reputation is as important as keeping the store's interior clean. In the end, it's true that managing online reviews can be overwhelming, especially for small businesses.
While your company's online reputation is largely in the hands of your customers, there are things you can do to influence the online conversation. Brand Grader is a reputation management tool that allows you to get an overview of the performance of your brand, competitor or any other online company.